On TV, mobiles, tablets, radio, laptops and outdoors...wherever and whoever you are, brands are fighting each other for your attention. As consumers we all feel besieged like never before. Most advertising has been reduced to the boring interruption to the TV series we love, the videos and films we want to watch, or the games we play. It’s harder than ever to be an advertising agency, yet also more interesting.
Hard, because to find an idea that's never been seen before is so much more challenging. Interesting, because no brand has the luxury to be dull any more. Hard, because consumers are scattered all over the place and have such different lifestyles. One may still be glued in front of the TV, another can't even go to the toilet without their mobile. One is constantly playing video games, another can't cook without consulting food blogs. Interesting, because they're in just the right place for us - if we can engage them with the right idea. Difficult, because there's an incredible amount of new data about consumers' behaviour. Interesting, because if we can use that data in the right way, we have an opportunity to create advertising that pinpoints them perfectly.
Our business is creating those business and communications ideas. Whether they're used in a TV campaign, as VR, or an Instagram post, in a mailing or on packaging, we believe that the most effective force in advertising is a big, influential idea. And finding that is the most interesting of all.